
At Humbli, we go beyond ‘prompt engineering’ to engage in an advanced dialogue with AI, to infuse it with precise design principles, a robust learning methodology, and important ethical guardrails. By applying integrative and evaluative quality assurance loops we ensure it is generating the best possible outputs for human consideration.
We call this approach HumbliAI, based on a core notion of dialogue and the following five principles and guardrails:


Experiential
We embed contemporary CX and EX engagement principles within our instance of AI to assist us in our goal of positively enhancing stakeholder experiences.

Exponential
Using psychology and behavioural economics, our instance of AI assists us in positively impacting audience behaviour, leading to more informed choices and exponentially better outcomes.

Expressive
We leverage AI to help us cut through noise and complexity, to deliver critical information in a manner that is relevant and effective in today’s time-challenged world.

Exacting
We apply integrative and evaluative quality assurance loops to our use of AI to ensure our design principles and rigorous ethical standards are thoroughly addressed in any outputs.

Explanatory
We are in the business of helping people know more, and we use AI to help us create outputs that are as accessible to as wide a spectrum of people as possible.
HumbliAI is a unique blend of technology and human insight, that strives for exceptional and ethical outputs commensurate with the needs of a rapidly evolving world.
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