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Founded in 2021, Humbli began with a bold vision: to redefine customer engagement.

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From the very beginning, our mission has been to help organisations build stronger, more meaningful connections with their customers, especially in pivotal moments. We believe that by integrating learning into the customer journey, every interaction becomes an opportunity to build clarity, trust, and long-term value. 

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Today, we work with a diverse range of companies, in Australia and internationally, to support critical customer decisions through innovative, insight-led learning experiences. 

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As Humbli has grown, so has our team. We’ve brought together experts in education, consumer psychology, CX and UX design, and AI, all committed to reshaping how businesses engage in moments that matter. Our appetite for innovation keeps us at the forefront of industry trends, developing new ways to empower customers and help organisations respond with greater confidence and care. 

"Working with the Humbli team has been a genuinely rewarding experience. Their depth of insight across the financial industry, customer empowerment, and behaviour change aligns closely with the clarity and ambition behind our goals. There’s a real openness and trust in the relationship, which makes it easy to share thinking and challenge ideas." 

Nicole Lovesy,  

Specialist, Customer Experience - IAG 

The Humbli team is based in various locations across the country, and we acknowledge and pay respect to the Traditional Custodians of the lands upon which we live and work. We pay our respect to their Elders past and present and recognise the continuing cultures of all Aboriginal and Torres Strait Islander peoples and their ongoing connection to land, sea and community.

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