Enough is enough: Aussie start-up launches customer-first product disclosure platform.
- dominicmeachen
- Jun 5
- 4 min read
Melbourne – June 2025 - Financial product disclosure is broken. Traditional Terms & Conditions (T&Cs) and Product Disclosure Statements (PDSs) are long, complex, and filled with legal jargon, making them difficult for consumers to engage with and understand. As a result, many customers skim through or ignore these critical documents, increasing their financial risk and leaving lenders exposed to growing regulatory scrutiny.
Humbli, a leader in customer education, is aiming to change that with the launch of Dynamic Disclosure, a breakthrough solution that transforms traditional disclosure documents into an interactive, AI-supported learning experience.
By applying mindful friction to the disclosure process, Dynamic Disclosure encourages consumers to pause and reflect on their financial commitments as they engage with their T&C’s. This marks a major step forward in financial transparency, consumer protection, and responsible lending.
Shining a Light on Disclosure with AI and Behavioural Science
Traditional financial disclosure is often designed for legal compliance rather than consumer comprehension. Long documents full of dense paragraphs and legal terminology make it difficult to grasp key information and do little to educate or protect consumers at a critical decision-making moment.
Dynamic Disclosure revolutionises this approach by replacing static documents like PDFs with an intuitive digital experience. Leveraging AI and behavioural science, the Dynamic Disclosure platform guides the consumer through reviewing and signing their loan documents, turning an often-intimidating process into a moment of empowerment and trust.
"Disclosure should do more than check a box, it should encourage engagement and reflection. We’re rebalancing the power equation between lenders and borrowers by introducing mindful friction to reduce ‘blind acceptance’ and increase the opportunity for consumers to understand their commitments," said Damien Farrell, CEO of Humbli.
How Dynamic Disclosure is Changing the Game
· Mindful Friction: Introduces deliberate pause points to encourage consumers to pause, reflect, and engage with T&C’s before committing.
· Embedded Nanolearning: Brief learning videos simplify critical financial concepts and information.
· Interactive Document Overlays: Complex definitions and clauses are highlighted dynamically, making documents easier to digest and navigate.
· Regulatory-Ready Digital Tracking: Built-in analytics track consumer interactions, creating a verifiable record of engagement to support compliance.
· Enhanced Accessibility: Multi-language, culturally adaptive content ensures broader consumer inclusion and equitable access to financial understanding.
A Shift Toward Greater Transparency in Financial Services
RedZed, one of Australia’s leading lenders to the self-employed, is the first institution to deploy Dynamic Disclosure, marking a turning point in the industry’s approach to customer education and protection. Given RedZed’s reputation as a highly supportive and customer-centric lender, Humbli saw RedZed as a natural partner for the market launch of Dynamic Disclosure.
For RedZed, this initiative aims to set a new standard as a responsible lender, one that helps borrowers understand their financial commitments before they sign. It also provides RedZed’s broker partners with an innovative solution to offer their clients, positioning them as forward-thinking professionals focused on enhancing the customer experience.
RedZed has begun piloting the platform with one of its key aggregator partners, AFG, and will make it available to all RedZed-accredited brokers and their customers over the coming months.
AFG Head of Sales & Distribution Them Lam said: “We’re thrilled to be the first to pilot this trailblazing tech platform for AFG brokers. It ensures borrowers have a clear understanding of their financial commitments before signing and equips our brokers with a smart, user-friendly tool for their clients, once again reinforcing their role as trusted advisers dedicated to delivering exceptional customer experiences.”
Speaking of the importance of Dynamic Disclosure, RedZed Managing Director Calvin Cordle said:
"Financial literacy shouldn’t be a barrier to responsible borrowing. Our partnership with Humbli ensures that our customers are not just receiving disclosure, they are engaging with it in a meaningful way,
At RedZed, we are committed to making the lending process seamless and stress-free for both brokers and customers. This digital solution aligns perfectly with our values of providing a simple process, delivering fast service, and making fair decisions.
We exist to support those who back themselves—helping self-employed Australians and small business owners achieve their personal and professional goals through tailored, flexible, and competitive loan solutions. By integrating this tool into our lending experience, we aim to provide an added level of support and education to customers and empower brokers to deliver even greater value," Mr Cordle said.
Regulators Are Paying Attention
Regulators and industry leaders are recognising that traditional disclosure isn’t working and are calling for solutions that put consumers first. Dynamic Disclosure goes beyond lip service. It’s a practical step toward greater financial transparency and improved regulatory compliance.
"For too long, financial disclosure has been JUST a legal obligation rather than a meaningful consumer protection tool. The industry has an opportunity to change that. Dynamic Disclosure is a welcome step forward, turning disclosure into a true moment of engagement and understanding,” said Belinda Gibson - Humbli Board Chair and former Deputy Chair of ASIC.
About Humbli
Humbli’s customer empowerment experiences combine behavioural science, AI, and smart learning design to simplify complex topics and enable confident decision-making in the moments that matter. Trusted in regulated industries like banking, insurance, and utilities, Humbli’s evidence-backed approach is redefining how organisations engage and empower their consumers.
For more information, visit www.humbli.com.au.
Media Contact
Dominic Meachen
0488 500 576